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KSENIASCHNAIDER is a Kyiv-based brand which led by Ksenia and Anton Schnaider. The brand was established in 2011, but gained a worldwide recognition in 2016 with the invention of demi-denims. The model was created as a combination of the culottes and the skinny jeans.
Ksenia Schnaider started to create the first pair of jeans from second-hand denim, which led the designers to develop this into an ongoing project. Upcycling has proved to be a great tool for the designers. At the moment Ksenia Schnaider has 3 re-worked lines — denim, sport and knits and the Denim Fur Technology.[4]
Out of 1000-2500 items made each season, around a third are upcycled. Each year they upcycle 5.3 tonnes worth of denim jeans, which is up to 7000 pairs, to make about 5000 of new garments. On average 550-700 jeans are upcycled each month.
