JolyBell

The brand "JOLY.BELL" (jolybell.com) was created as a protest against modern fashion. The first product of this brand was a T-shirt with the same name B.O.M.J. On July 18, 2017, in honor of the creation of the brand, Alexey Shevtsov uploaded the video “WHY I DESPECT FASHION #BOMJ” to the channel. The official slogan of the brand is “There is ONLY WHITE AND BLACK. THE REST IS SHADES.”