Edward Moncada

Edward Moncada (born on October 18, 1973) is the co-founder and CEO of Blockfolio and DataBlock. He is based in Los Angeles, California.

Moncada is originally from Tulsa, Oklahoma and graduated from Cascia Hall Preparatory School.

He attended the University of California, Berkeley and earned a BS in Civil and Environmental Engineering in 1997.

Professional Poker

Moncada was a professional poker player for nine years from 2001 to 2010. During his career, he was a WSOP bracelet winner for a $2,000 pot-limit holdem tournament, was a columnist for Bluff Magazine , and was featured in the WSOP: Tournament of Champions Video Game.

Entrepreneurial Ventures

In May 2010, Moncada co-founded Unveil LLC, a social gaming company. In June 2014, he also co-founded the leading cryptocurrency app Blockfolio which allows users to keep track of their cryptocurrency investments. He became Blockfolio's CEO in 2017. Moncada has been a foundation board member to Dash. In addition, Moncada is the Co-Founder and CEO of the data ownership and rights management protocol, Datablock.

Co-Founder & Managing Partner

Protofund

Aug 2021 – present time

Co-Founder & CEO

Zoomie

June 2021 – present time

Executive Chair

The Zoomie Foundation

June 2021 – present time

Advisor

Instadapp

June 2019 – present time

Blockfolio

• Co-Founder

Jan 2021 - Dec 2021

• Co-Founder & CEO

Oct 2017 - Jan 2021

Greater Los Angeles Area

• Co-Founder

June 2014 - Sept 2017.

Los Angeles, CA

Marketing Strategist

FTX: Cryptocurrency Derivatives Exchange

Aug 2020 - Dec 2021

Investor

Cryptocurrencies, Blockchains, and Emerging Technology Early-stage Investments

Apr 2013 - Au 2021

Los Angeles, California

Advisor

Tokensoft Inc

Jan 2021 - July 2021

DASH Foundation Board Member

Dash - Digital Cash (Cryptocurrency)

Aug 2014 - Dec 2018

Co-Founder

Unveil LLC

May 2010 - Aug 2012

Los Angeles, CA

Mind Reader

Poker Professional

Apr 2001 - Aug 2010

Los Angeles, California

Crypto exchange FTX acquired mobile-first Blockfolio for $150 million in 2020, though Moncada said that the firm will continue functioning as an independent app with an ongoing commitment to user privacy.

The acquisition is one of the largest confirmed prices paid in a rapidly warming crypto mergers-and-acquisitions space, and it proves that despite institutional interest in the sector, a massive base of retail users is still vital to crypto’s growth.

Moncada’s shared vision with FTX founder Sam Bankman-Fried was key to the success of the deal, as well as what Moncada described as their alignment on integrity and values.

Blockfolio also partnered with TokenTax in February to help customers report their crypto transactions to the United States Internal Revenue Service.

April saw the Blockfolio CEO speak at the BlockDown digital conference. In December, Moncada spoke at the Paris Blockchain Week Summit on the adoption of blockchain technology, after the spring event was delayed due to the pandemic.

Moncada told Cointelegraph in August 2020 that crypto space is “at the beginning of a bull market that will bring more new users to the space.”

For FTX and Blockfolio, 2021 has already seen the introduction of a new “trading experience” which the exchange claims can on-board new users to crypto markets within around three minutes.

Now that he’s integral to marketing at FTX, and given Moncada’s passion for branding and mass communication, Cointelegraph would not be surprised to see major initiatives to bring awareness of both FTX and Blockfolio to a much wider, non-crypto-native audience. Moncada has commented extensively on demographic synergies between sports, music and crypto on occasion, and Cointelegraph will pay attention to see if there is further outreach in these sectors.

The Blockfolio app is likely to continue to be offered at no charge, per Moncada’s promise that the firm is “committed to providing our services free of charge to our end users.”

Mar 1, 2021 SIREN — Seed Round - $4M

Dec 1, 2020 SIREN — Seed Round - $1.2M

Sep 3, 2020 Cozy Finance — Seed Round - $2M