D2C

Direct-to-consumer - a model of sales where companies sell directly to consumers (B2C) in industries where traditionally sales would be done via other distribution channels like retailers, resellers, etc.

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Edits on 31 Aug, 2020
Erin Scherfner
Erin Scherfner edited on 31 Aug, 2020
Edits made to:
Further reading (+3 rows) (+14 cells) (+745 characters)
Documentaries, videos and podcasts (+2 rows) (+8 cells) (+314 characters)
Further reading

Title
Author
Link
Type
Date

COVID-19 Case Study 2020: New Direct-to-Consumer (D2C) Opportunities During Lockdown - ResearchAndMarkets.com

Web

July 1, 2020

The Rise of D2C

Vivian Wagner

Web

November 18, 2019

Documentaries, videos and podcasts

Title
Date
Link

How to Launch a D2C Brand (ft. the founders of Made.com/Typology, Ho Karan & Le Slip Français)

August 1, 2019

Scaling a D2C Startup through Organic Growth // Helena Price Hambrecht, Haus (Design Driven NYC)

February 26, 2020

Erin Scherfner
Erin Scherfner edited on 31 Aug, 2020
Edits made to:
Article (+17/-12 characters)
Article

When a manufacturer makes the shift from B2B2C or Business-to-Business-to-Consumer, to D2C they suddenly begin competing with the retailers that once supplied their products to consumers. This means the company needs to start better understanding their customer, which is advantageous, to promote repeat business. Due to the difficulty of the transition to D2C, many manufacturers opt for a hybrid business model that empowers them to continue to sell to distributors while also distributing directly to their consumers as well. This method reduces risks while still providing many of the major benefits such as cost reduction and understaningunderstanding the consumer market.

Erin Scherfner
Erin Scherfner edited on 31 Aug, 2020
Edits made to:
Article (+1348 characters)
Categories (+3 topics)
Related Topics (+3 topics)
Article

Direct-to-Consumer (D2C), is a business model in which manufacturers and Consumer Packaged Goods (CPG) companies sell directly to their consumers, as opposed to pipelining through wholesalers to retailers and then to consumers.

D2C business is highly beneficial when it comes to consumers. Consumers can purchase their desired goods at lower costs because it is manufacturer direct. Additionally, manufacturers can cut costs by removing the third-party "middle-men" responsible for the wholesale and retail sale of their goods. Although there are many reasons to strive to be a D2C corporation, there are many reasons companies do not make the transition, one of them being competition.

...

When a manufacturer makes the shift from B2B2C or Business-to-Business-to-Consumer, to D2C they suddenly begin competing with the retailers that once supplied their products to consumers. This means the company needs to start better understanding their customer, which is advantageous, to promote repeat business. Due to the difficulty of transition to D2C, many manufacturers opt for a hybrid business model that empowers them to continue to sell to distributors while also distributing directly to their consumers as well. This method reduces risks while still providing many of the major benefits such as cost reduction and understaning the consumer market.

Categories
Related Topics
Edits on 5 Apr, 2019
Jed Christiansen
Jed Christiansen edited on 5 Apr, 2019
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Description (+204 characters)

D2C

Direct-to-consumer - a model of sales where companies sell directly to consumers (B2C) in industries where traditionally sales would be done via other distribution channels like retailers, resellers, etc.

Edits on 29 Mar, 2019
Jed Christiansen
Jed Christiansen edited on 29 Mar, 2019
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Edits on 1 Jan, 2017
Golden AI"Initial topic creation"
Golden AI created this topic on 1 Jan, 2017
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 D2C

Direct-to-consumer - a model of sales where companies sell directly to consumers (B2C) in industries where traditionally sales would be done via other distribution channels like retailers, resellers, etc.

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