Case Lawrence

Case Lawrence is also the founder of Europe-based Ryze Trampoline Parks, and Germany's largest trampoline park, Superfly.

Lawrence focuses on the "active recreation" industry, especially trampolining, and the "experience economy," and "Marketing to Millennials."

Lawrence earned degrees from BYU and Duke University School of Law, then began his career as an attorney and later a real estate developer in California. After visiting a trampoline park with his children, he got the idea to create a larger and more extreme type of indoor recreation park. In 2011, he opened his first park in Fresno, California, and the second park a year later in North Carolina.

Over the next two years, Lawrence made a number of deals to acquire and expand existing parks, increasing the park count of CircusTrix to over 20 in 2014. He expanded the brand internationally, opening parks in Europe and Asia. Parks in South Korea, Hong Kong and Edinburgh opened between 2015 and 2016.Lawrence and CircusTrix acquired Sky Zone in 2018, following equity investment from Palladium Equity Partners for a fee estimated to be upwards of $200

million. CircusTrix owns and manages over 300 parks and was called Utah's second fastest-growing company in 2018 by Utah Business Magazine.

In 2016, Lawrence agreed to a deal with Kevin Bull, a former American Ninja Warrior contestant, wherein Bull agreed to represent CircusTrix as the company became more focused on extreme events and sports, as well as trampolining. This form of recreational exercise experience which Lawrence created was likened by Forbes to Tough Mudder and Spartan Race. He is also a supporter of the emerging sport Supertramps.

Ernst & Young Entrepreneur of the Year for Utah (2017)

2018 Executive Of The Year, Utah Valley 360

2019 CEO of the Year, Utah Business Magazine