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Brandless

Brandless

Brandless is a San Francisco-based company founded by Tina Sharkey.

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Timeline

February 10, 2020
SoftBank-Backed Brandless shutters less than 2 years after SoftBank Vision Fund $240 million commitment.

The board said “the direct-to-consumer market is fiercely competitive and ultimately proved unsustainable for their business model.”

The Vision Fund paid out about $100 million of its promised investment into Brandless up front. But a promised second tranche never arrived as the company struggled to hit targets while building out its own warehouse and distribution network.

July 2017
Brandless raises a $35,000,000 series B round from Cowboy Ventures, GV, New Enterprise Associates, Redpoint Ventures and Slow Ventures.

Funding rounds

People

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Role
LinkedIn

Kevin M. Roemer

Founder

Ric Gruber Jr

Founder

Further reading

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Documentaries, videos and podcasts

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Companies

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News

Title
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Description
June 22, 2020
WebWire
"Brandless"--the direct-to-consumer health & wellness and home goods company that rose to fame by being valued over $500 million in a few short years through venture capitalism--is poised for more bold success following their June 22, 2020 relaunch. And with SEO National supporting its revival, the company is looking forward to making high quality everyday items affordable as they eliminate the BrandTaxTM: the unnecessary, hidden costs you pay from other brands., , , , Through strategic search...
Jordan Crook
March 31, 2020
TechCrunch
Tina Sharkey, the founder and former CEO of the recently closed D2C brand Brandless, has today been appointed to the board of directors of PBS. Sharkey is an independent board member. Before her time at Brandless, Sharkey spent years in the media world. She scaled Johnson & Johnson's platform for new and expecting moms called [...]
Connie Loizos
February 13, 2020
TechCrunch
Earlier this week, much was made of the e-commerce business Brandless deciding to shutter its doors. Industry observers found its fate particularly interesting, given that Brandless was only a few years old and had raised substantial funding, including $100 million from the SoftBank Vision Fund alone. Still, Brandless is far from alone in having tried [...]
February 11, 2020
www.nytimes.com
A federal judge is expected to approve the $26 billion deal imminently. The bankers will be happy; California and New York officials, not so much.
Connie Loizos
February 10, 2020
TechCrunch
It was a roller coaster ride -- a short one. Brandless, a San Francisco-based e-commerce company that made and sold an assortment of "cruelty-free" products in beauty and personal care, household, baby and pet categories has shut its doors less than three years after officially opening them in July 2017. In a statement provided to [...]
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