Belong (real estate company)

Belong (real estate company)

Belong is a San Mateo, California-based real estate technology company developing a software platform for property management for the home renting process.

Belong operates a property management platform designed to facilitate the home renting process. The company's platform uses proprietary algorithms to decide rents and requires each resident to pass a thorough background check and a face-to-face interview. Belong's intention is to develop software to make long-term home rental easier for both renters and homeowners.

For Renters

For renters, Belong offers an application portal for long-term home rentals in which potential renters can apply for a property to rent. As well, for tenants, Belong continues to be a platform where tenants can request a fix or upgrade to a property through the platform and Belong will offer the tenants a service to repair any damage or upgrade the property.

Belong offers the company's "Pros," which are employees of Belong with experience in the property management industry and have passed rigorous background checks. These Pros are those that are sent out to upgrade and manage properties.

Belong offers renters a thirty-day period to ensure the property is where they want to live; renters are able to move elsewhere during that thirty-day period without penalty. And the platform offers neighborhood connections and information to help new tenants acclimatize themselves to a neighborhood. Renters can also pay rent through the Belong platform.

For Homeowners

For homeowners looking to rent their homes, Belong offers a hands-off property management service. After a validation service ensures the rental home meets the standards of Belong, the company works as a property manager. This includes the platform's "Smooth Payments," which allows a homeowner to receive rent on a property while it is vacant and Belong looks for someone to rent the home. The platform also uses market and neighborhood data to price a home's rental price automatically and to ensure it is within market parameters and that homeowners receive as much rent as the market can bear. As well, Belong offers protection plans for pets, to ensure homeowners properties are not ruined by allowing renters with pets, especially as Belong suggests rental properties allowing pets outperform those which do not.

For homeowners looking to sell their homes, Belong offers brokerage services; management fees paid to Belong can be used towards the company's brokerage fees. t.


March 9, 2021
Bay Area property management startup Belong to open up second headquarters in Utah.
March 9, 2021
Belong raises a $40,000,000 series B round from Battery Ventures, Eric Wu, GGV Capital, Kevin Hartz, Manish Chandra, Sarah Friar, TJ Parker and William Barnes.
June 28, 2019
Belong raises a $10,000,000 series A round from GGV Capital, Kevin Hartz, Manish Chandra and WestCap.
May 1, 2018
Belong raises a $5,000,000 seed round from Andreessen Horowitz.

Funding rounds



Further reading


Silicon Valley startup Belong to open HQ2 in Utah

Art Raymond


March 9, 2021

Documentaries, videos and podcasts





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