Absolutdata was founded by Anil Kaul, former consultant for McKinsey, along with Sudeshna Datta, and Suhale Kapoor.
The firm provides services in areas of Predictive Analytics, CRM Analytics, Conjoint Analytics, Market Research, Marketing Mix Modeling, Customer Segmentation, Data Visualization and Big Data, to large and mid-size clients, including Fortune 500 companies, in a number of sectors like CPG, retail, financial services, media/entertainment, technology, healthcare, automobiles and consulting.
In 2012, Fidelity Growth Partners India committed to a $20 million investment in Absolutdata. In March 2017, Absolutdata added AI based decision making platform.
In 2013, Absolutdata partnered with Alteryx to work together on targeted marketing, predictive analytics and customer insight analytics projects.