Jonathan ‘Yoni’ Alexander Assia is an Israeli entrepreneur, inventor and founding CEO of financial technology startup and social trading platform eToro.
Assia obtained a bachelor's degree in management and computer science from the Open University in 2005, and a master’s degree in computer science from the Interdisciplinary Center Herzliya in 2007.
In 2003, Assia co-founded CDRide, a startup which developed a system to film people on roller-coasters and wirelessly transmit the footage to a booth where it could be purchased by the rider. The company won several large contracts, including one with Paramount Parks.Assia founded eToro in 2006 together with his brother Ronen Assia and David Ring. The social trading platform enables users to watch and copy the investment patterns of successful users, as well as perform cryptocurrency trading, supporting a range of crypocurrencies. As of 2018, eToro had more than 10 million registered users and had raised US$162M.
In 2013, Assia invented colored coins, a class of methods for associating real world assets with addresses on the bitcoin network.
Assia was appointed to the board of the Bancor protocol in May 2017.