Company attributes
Other attributes
Yellowfin is a global business intelligence (BI), analytics, dashboard, and reporting software vendor. It develops and markets a suite of products that are used to transform, access, analyze and report on data held in common business data stores including spreadsheets, Web APIs, and databases.
Yellowfin was founded in Melbourne, Australia in 2003 by IT and business intelligence industry veterans.
The company released its first product, a ROLAP (Relational OLAP) browser-based web application for a SAAS software vendor in 2004. This resulted in an early specialization in providing both embedded reporting capabilities to software companies as well as support for the complexities of multi-tenancy hosted environments.
The product is based on open-server architecture and was developed in Java. The design provided the basis for subsequent releases to introduce additional levels of functionality. Amongst these was the development of an integrated location intelligence module (2009), a social media layer (2010), and a responsive mobile BI platform (2012). Further innovations include the pioneering of Storyboard, a Collaboration module (2014), and Content Canvas for free-form visualizations (2016).
In 2017, Yellowfin launched 7.4 with its first AI/ML capabilities for Augmented Analytics using machine-assisted insights, data science integration, and ETL capabilities. In October 2018, with the launch of Yellowfin 8 and the introduction of two additional products – Yellowfin Stories and Yellowfin Signals – the company changed its approach, releasing the platform as a suite of five packaged products. Yellowfin Signals is continuing development in the augmented analytics space, enabling a machine automated analytics product, while Stories added storytelling capabilities. The signals capability uses automated mathematical analysis of data to generate personalized alerts of interesting changes. In Q3 2019, Yellowfin launched a new paradigm in mobile device consumption of data.
In April 2020, Yellowfin release the 9.X stream of its Business Intelligence suite; a change that shifted its position in the market from niche to visionary in the Gartner assessment for the 2020 Magic Quadrant.
Due to the early association with other software vendors, Yellowfin has continued to specialize in the embedded business intelligence market providing its solution as a white label product. The company's primary business model is growth via channel sales through resellers, software partners as well as industry alliances such as Sybase. As a result of these partnerships, Yellowfin has over 3 million end-users and 27,000 clients in over 75 countries. The software is used across a broad range of industries including financial services, retail, telecommunications, logistics, professional services, and government.
