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Wicked Kitchen

Wicked Kitchen

Wicked Kitchen is a vegan food brand started by Derek and Chad Sarno in February, 2016. Wicked healthy makes plant-based recipes for vegans and meat eaters that are made available through their website and Wicked Healthy Cookbook.

OverviewStructured DataIssuesContributors

Contents

wickedkitchen.com
Is a
Organization
Organization
Company
Company

Company attributes

Industry
Alternative proteins
Alternative proteins
Technology
Technology
Plant-based products
Plant-based products
Food technology
Food technology
Plant-based meat
Plant-based meat
Location
United Kingdom
United Kingdom
United States
United States
‌
Kingston, Massachusetts
B2X
B2C
B2C
Founder
‌
Chad Sarno
‌
Derek Sarno
Pitchbook URL
pitchbook.com/profiles...435562-75
Investors
Unovis Asset Management
Unovis Asset Management
‌
NRF Nove Foods
Founded Date
2013
Total Funding Amount (USD)
14,000,000
Latest Funding Round Date
July 16, 2021
Latest Funding Type
Series A
Series A
Country
United Kingdom
United Kingdom

Other attributes

Company Operating Status
Active

Wicked Kitchen is a vegan food company that creates their own vegan food recipes. Wicked Kitchen offers consumers plant-based and vegan recipes on their website and in their own cookbook titled "Wicked Healthy Cookbook". The Wicked Healthy Cookbook was made by both Derek and Chard Sarno and became available in the United States and United Kingdom on May 31, 2018.

The philosophy behind recipes created under the Wicked Kitchen brand, according to their website is "80/20: shoot for 80% healthy, 20% wicked and you’ll be 100% awesome". They aim to offer recipes that are health conscious and are made to taste delicious, all while staying 100% plant-based.

The company was founded by two brothers, Derek and Chad Sarno in February, 2016. Derek Sarno is a chef, co-founder of Wicked Kitchen, and Director of Plant Based Innovation for Tesco. Chad Sarno is a chef, co-founder of Wicked Kitchen, and Vice President of Culinary for Good Catch Foods. Both Derek and Chad Sarno describe themselves as "plant-pushers" and not "meat-shamers", and make their recipes to be attractive to both vegans and meat eaters.

Timeline

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Funding Rounds

Products

Acquisitions

SBIR/STTR Awards

Patents

Further Resources

Title
Author
Link
Type
Date

Chad and Derek Sarno Make Vegan Food 'Wicked Healthy' With Their First Plant-Based Cookbook

Jill Ettinger

https://www.livekindly.co/chad-derek-sarno-vegan-food-wicked-healthy-plant-based-cookbook/

Web article

Derek and Chad Sarno to Launch New Plant-Based Meat Company and Turn Chicken Farmers Into Mushroom Growers

Kate Good

https://www.onegreenplanet.org/environment/derek-chad-sarno-company-turn-chicken-farmers-mushroom-growers/

News article

Tesco Sold Over 2.5 Million Vegan Wicked Kitchen Ready Meals in the First 5 Months Since Launching

Jill Ettinger

https://www.livekindly.co/tescos-vegan-wicked-kitchen-meals-more-than-doubled-sales-projections/

Web article

References

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