WayFare is a food company headquartered in Bozeman, Montana, that was founded in 2009. The company makes dairy alternatives that are vegan, soy-free, cholesterol-free, non-GMO, and gluten free. Their products are also certified Kosher Pareve. They offer dairy-free alternatives for butter (Salted Whipped, Garlic Whipped, and Sweet Cinnamony Whipped), cheeses (Cheddar, Jalapeño Cheddar, Nacho Cheddar), cream cheeses (Original, Green Olive, Jalapeño, and Onion Chive), dips (Creamy Bleu, Creamy French Onion, Creamy Ranch), and puddings (Butterscotch, Chocolate, and Vanilla).
On August 13, 2013 WayFare acquired DwellStudio, an online retailer for home furnishings and textiles, for an undisclosed amount of money. The co-founder and CEO of WayFare, Niraj Shah, made the following statement regarding the companies acquisition of DwellStudio:
DwellStudio has built a following of devoted customers who enthusiastically identify with a certain lifestyle and modern design aesthetic. We look forward to expanding the DwellStudio brand through our world class e-commerce capabilities while staying true to DwellStudio’s strategy of developing and delivering trend-setting products of exceptional quality to a growing customer base through a large number of partners.
On May 21, 2015 WayFair purchased CustomMade, a company specializing is making custom-made goods and artisanal goods, for $150,000. At the time of acquisition WayFare acquired the URL and business of CustomMade. CustomMade made the decision to sell to WayFair to avoid layoffs by allows WayFair to hire the majority of CustomMade's staff.
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