Volchok

For the embodiment of his idea Vasily took not immediately, because to start from scratch is not easy and it does not take much time and effort. He has already had a brand concept in his head, and as a kind of wiseboard and a source of inspiration, he began to actively lead the eponymous public social network, which eventually evolved into the official brand page: vk.com/volchok.

The first collection of the brand, for the sake of which the founder had to say goodbye (in other words, sell) his photo equipment, consisted of the very same T-shirts and shirts with the inscription "Youth" and a contrasting "Triangle" print. This first batch was immediately in demand and received positive feedback due to the retro reference and slightly punk style. In addition, the T-shirts and T-shirts had a current elongated cut, and the design as a whole was characterized by trendy minimalism and monochrome.

The idea to create such a project came to the mind of an enterprising and energetic young man, Vasily Volchk. In search of his life's work, he tried his hand in different areas, worked not only as an architect by profession, but also mastered the basics of camera work, decoration work, the profession of a photographer and producer. In parallel with such active work Vasiliy engaged in his favorite hobby - clothes, namely the clothes of yesteryear. He had his own second-hand store, which eventually pushed him to create clothes under his own label.

he brand announced itself in 2014 and immediately caught everyone's attention with clothes imbued with nostalgia for youth, an out-of-age spirit of rebellion, protest and freedom of expression, the aesthetics of street culture, creativity and contemporary art, as well as current acute social themes. The brand is already called a cult and its popularity continues to gain momentum.