Vitaly is a co-founder and one of the leaders of Genesis Media. The company develops various Internet resources in emerging African markets, as well as in the Philippines and Kazakhstan. Naij.com is a site in Nigeria, which is the most popular news and entertainment resource in the country. And Jiji.ng is considered one of the leading free classifieds marketplaces in Nigeria. News resource Nur.kz is the most visited in Kazakhstan. In 2017, the monthly audience of all the company's projects amounted to 150 million unique users.
“There is a common belief that in order to create a successful business in IT, you must definitely come up with a new business model or create a new market. Sometimes such stories “shoot out”, but most often the most successful are companies that can radically improve existing industries,” Vitaly emphasized in one of his interviews.