Video-based e-commerce
Video-based e-commerce refers to the marketing and selling of products through video platforms.
All edits by Jeremy Georges-Filteau
Edits on 30 Jan, 2021
Jeremy Georges-Filteau
Edits made to:
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In 2020, during the COVID-19 pandemic, there was an increase in the United States of video e-commerce, including GoogleGoogle's incubated Shoploop, which allows users to shop beauty and fashion products by scrolling through 90-second video, and The Lobby, which offers a video-centric marketplace with brands selling products through content makers. And more traditional video content platforms, such as YouTube and Instagram, have introduced features to make their videos shoppable.
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