VanEck Community NFT

About VanEck

VanEck has a history of going beyond financial markets to identify trends that can create effective investment opportunities. We were one of the first asset managers in the US to offer investors access to international markets. This set the tone for the firm's quest to identify asset classes and trends – including gold investments in 1968, emerging markets in 1993, and exchange–traded funds in 2006 - that subsequently shaped the investment management industry.

Today, VanEck offers active and passive strategies with attractive risks supported by well-thought-out investment processes. As of March 31, 2022, VanEck managed approximately $85.5 billion in assets, including mutual funds, ETFs and institutional accounts. The firm's capabilities range from core investment opportunities to more specialized exposures to enhance portfolio diversification. Our actively managed strategies are fueled by deep bottom-up research and security choices from portfolio managers with first-hand experience in the sectors and regions they invest in. Investability, liquidity, diversity and transparency are key to expert market and index selection decisions underlying VanEck's passive strategies.

Since its foundation in 1955, the company's mission has been based on the desire to put the interests of our customers first in all market conditions.

NEW YORK, May 02, 2022--(BUSINESS WIRE) VanEck is today unveiling an innovative new way for investors and the crypto-curious to join the VanEck crypto community via the launch of the VanEck Community NFT.

This initiative involves the release of 1,000 VanEck NFTs and is designed to showcase the real-world utility inherent in the NFT structure. VanEck, a global leader in the digital assets investment space, finds this utility compelling for the long-term growth story of both this space and the underlying smart contract technology.

Launched on the Ethereum ecosystem, an open source blockchain with smart contract functionality, VanEck Community NFTs are being designed in partnership with NUMOMO, a premier global creative NFT agency. The project will trace the journey of a fictional character, Hammy (modeled after Alexander Hamilton), as he explores the past, present and future of monetary policy and encounters characters that assist him in his missions. 1,000 total NFTs will be divided into three categories: commons (which will total 750), rare (approximately 230) and legendary (approximately 20).

Holders of each NFT will have access to a variety of special benefits, based on the category of NFT they hold, which may include early access to VanEck’s digital asset research, exclusive invitations to in-person and virtual events, and much more.

"We’ve designed the VanEck Community NFT to function like a digital membership card, providing NFT holders with exclusive access to a wide range of events, digital asset research and the insights of an inclusive community of digital assets enthusiasts and investors," said Matthew Bartlett, VanEck Community NFT Co-Founder.

"Since NFTs first emerged as a means to showcase compelling digital art, we haven’t overlooked that part of the equation either. Our NFTs will all feature eye-popping 3D avatars and narrative-style videos that will help create a real sense of story and spur discussion, debate and community. Our character ‘Hammy’ is going to be an outstanding guide for anyone interested in seeing the past, present and future of finance unfold," added JP Lee, VanEck Community NFT Co-Founder.

The VanEck Community NFTs will be released the week of May 2 via airdrop to the first 1,000 people who sign up here: VanEck Community NFT portal page. To receive an NFT, one must have a crypto wallet address. For those new to the world of crypto and NFTs, VanEck has published a helpful guide that provides a step by step approach to setting one up.1

VanEck partnered with South Korea-based NUMOMO for the NFT project. NUMOMO’s core mission is to onboard the next million metaverse users through innovative NFT projects. "We're proud to support VanEck as we explore the cutting-edge world of NFTs together in a very forward-looking way," said Rolf Hoefer, co-founder of NUMOMO. "We love this project, and we love the people we've worked with at VanEck just as much—to do great work, with great people, that's something worth getting up for."

VanEck will be making regular updates around its NFT efforts via Twitter (@vanecknft) and here.