Ultra (cryptocurrency)

Ultra is a publishing platform for video games and related content. The platform's mission is to offer opportunities to game developers, players, and influencers. Developers also benefit from access to marketing tools and can use referral bonuses and reward programs specifically built to assist them in scaling their businesses. Apart from content and game publishing, Ultra provides a demand-side and service-side platform for advertisers, gives the opportunity for players to resell used games, and features an app.

Players can earn UOS by utilizing the platform and accessing platform-exclusive games. Players have the option to play a game after purchase, utilizing Ultra’s software downloading technology that streams games to computers. They can also earn UOS by participating in beta tests, advertisements, and game curation. The community can give referrals, and players can resell games to earn UOS.

Ultra’s tech stack enables users to pick if they want to be rewarded with Ultra coins for seeing advertisements on the platform. The ads are displayed in different areas before and after the game, including browser notifications. With the demand-side platform, advertisers are able to purchase impressions from different publisher sites, enabling them to target players with specific criteria. Publishers can also sell impressions via the other side of the platform.