US Patent 9993093 Highlighter tool for greeting card display

A highlighter tool for enhanced display of greeting cards on a store shelf is provided. The highlighter includes a display portion, one or more support members coupled to the display portion, and one or more receiving notches coupled to the display portion for receiving a portion of a shelf and supporting the highlighter. In one exemplary embodiment, the highlighter includes a first receiving notch, a first support member, and a left wall aligned and coupled with a left edge of the display portion, and a right receiving notch, a second support member, and a right wall aligned and coupled with a right edge of the display portion. The highlighter may comprise a first and a second half rotatably coupled with a center hinge, and left and right walls rotatably coupled to the respective first and second halves, allowing the highlighter tool to be folded into a compact configuration for storage.