Patent 9990645 was granted and assigned to Shopkick on June, 2018 by the United States Patent and Trademark Office.
Techniques for providing a digital frequency card are disclosed. A digital frequency card provides an offer or reward upon completion of a prescribed set of one or more actions. In some embodiments, in response to receiving an indication of an occurrence of an action from a set of one or more prescribed actions associated with a digital frequency card of a user, information associated with the digital frequency card stored with respect to a user account of the user is automatically updated to reflect the occurrence of the action, and the user is automatically provided a current status of the digital frequency card.