US Patent 9973800 Merchandising streaming video content

Techniques are described for merchandising streaming media content to viewers in an engaging manner. A streaming media device may provide a content browsing interface configured to merchandise a set of streaming media titles to a viewer. Rather than rely solely on scrolling lists, titles, box shots, or other metadata associated with the titles available in the streaming media library, the content browsing interface merchandises the library by presenting short merchandising previews of the titles. Doing so creates an engaging content browsing experience where viewers are presented with the actual content of titles available from a streaming media service.