US Patent 9959551 Customer-level cross-channel message planner

Techniques for providing a messaging plan may be provided. A message that conforms to a channel agnostic format may be received. In an example, a messaging plan that includes a channel for delivering the message may be determined based at least in part on a score determined by a machine learning module utilizing metrics of a user. The message may be provided to the user according to the messaging plan. The messaging plan may be updated for subsequent messages based at least in part on updated metrics of the user received in response to the user interacting with the message.