US Patent 9928524 Learning driver demographics from vehicle trace data

A method of providing advertising content targeted to an operator of a vehicle. Vehicle data acquisition devices are employed to collect operator attribute information from vehicle trace data of the vehicle as the operator operates the vehicle. A processor of the vehicle applies a statistical analysis on the operator attribute information for determining a probability of demographic characteristics of the operator of the vehicle. The demographic characteristics of the operator are identified as a function of the determined probability. The vehicle communicates the targeted advertising content to the operator of the vehicle.