Patent attributes
Approaches for providing a customizable external data feed to a recipient. Metadata that identifies a plurality of configuration parameters that define characteristics of the external data feed are stored. A plurality of executable jobs using the configuration parameters defined in the metadata are programmatically generated. At least a first portion of executable jobs are executed to extract a data set identified by the configuration parameters from a persistent data store. At least a second portion of executable jobs are executed to format and transform the data set according to the configuration parameters. The external data feed, which comprises the formatted and transformed data set, is provided to the recipient.