Patent attributes
Methods and systems for facilitating communications between user computing devices and online entities (such as web sites, advertisers, and/or advertising networks or exchanges), and safeguarding user identifiable information and ad targeting data from those entities are provided. Communications sent from user computing devices and directed to the entities are intercepted, and those communications are processed to encrypt, or otherwise remove, user identifiable information therein. The processed communications are transmitted to the intended entities, targeting data calls are received from those entities for ad targeting data associated with users of those computing devices, and at least a portion of such ad targeting data is provided to the entities when certain predefined conditions are met.
