US Patent 9721291 Identifying effective images associated with items

Disclosed are various embodiments for identifying a best or most effective image associated with an item. A user interface is generated that includes the item as well as one of a plurality of images associated with the item. Interactions associated with the item are monitored and an image score is adjusted based upon whether these interactions are positive are negative. The process can be repeated over a large sample size. A highest scored image is designated as the most effective image at achieving a particular result.