US Patent 9705920 Identifying data usage via active data

Disclosed are various embodiments for active data, such as active decoy data. The active decoy data includes instructions that, when executed by a particular device, cause the particular computing device to determine whether the particular computing device is a target computing device. The particular computing device initiates a predefined action in response to determining that the particular computing device is not the target computing device. The approaches described herein may also be useful in wrapping and distributing digital content.