A golf club head including a first rib protruding from a rib surface of the body. The first rib comprises a first and second rib end and a first, second, and third rib portion. The third rib portion is located between the first rib portion and the second rib portion. The first, second, and third rib portions include a first, second, and third rib portion dimension, where the first and second rib portion dimensions are greater than the third rib portion dimension.