US Patent 9661462 Location-based digital media platform

A digital media platform that enables content to be mapped to the context of location. The platform can allow users to create, view and share packages of multimedia content (drops) that are posted to points on a digital map. It enables the aggregation and re-publishing of open source content to fixed points on the map, for easier discovery and sharing. The platform can also provide a relevance engine that takes account of actions related to the creation and consumption of digital multimedia packages on a map, and can provide an ad serving system that takes advantage of behavioral and location-specific data to rank associations between consumers, content and places on the map.