A lighting system can comprise a frame, a material attached on a front facing surface of the frame and a plurality of LEDs mounted within the frame. Light emitted from the LEDs is directed to the material from behind the front facing surface of the frame. In some of these embodiments, the material passes a portion of the emitted light thereby causing the transmitted emitted light to appear as if light reflects or emanates from a front surface of the material. A controller is described that controls color of the emitted light to form patterns on the front surface of the material. The plurality of LEDs can include different colored LEDs, multi-color LEDs and RGB LEDs. The RGB LEDs can be controlled to respond to a video signal, thereby displaying a video image on the material. The material comprises a textured material and may possess a three-dimensional profile.