US Patent 9503845 Image customization to enhance transaction experience

Systems and methods according to one or more embodiments enhance a user's transaction experience. In an embodiment, a system includes a computer memory storing a user profile. The system also includes a computer processor operatively coupled to the computer memory. The computer processor is configured to perform the following operations: determining a location of a user associated with a user device; and automatically changing an image displayed on the user device based on the location of the user associated with the user device and data determined or inferred based on, at least in part, data comprising the user profile.