Patent attributes
Embodiments are provided for managing playback of media content by a media playback system based on identified preference data associated with one of a plurality of user accounts interfacing with the media playback system. In one embodiment, a computing device may maintain a plurality of user accounts associated with a media playback system, and receive user data identifying which of the plurality of user accounts are currently interfacing with the media playback system. Then, the computing device may receive media data identifying a media item to be played by the media playback system, identifying for at least one of the plurality of user accounts that are currently interfacing with the media playback system, preference data associated with the media item. Based on the identified preference data, the computing device may determine that the media item is not to be played by a media playback system.