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US Patent 9369745 Demographic attribution of household viewing events

Patent 9369745 was granted and assigned to ComScore on June, 2016 by the United States Patent and Trademark Office.

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Contents

Is a
Patent
Patent

Patent attributes

Patent Applicant
ComScore
ComScore
Current Assignee
ComScore
ComScore
Patent Jurisdiction
United States Patent and Trademark Office
United States Patent and Trademark Office
Patent Number
9369745
Patent Inventor Names
Frank Eugene Pecjak0
Magid M. Abraham0
Ramzi Joseph Nasr0
Date of Patent
June 14, 2016
Patent Application Number
14250799
Date Filed
April 11, 2014
Patent Citations Received
‌
US Patent 11997100 Method and system for providing fractionalized access to cybersecurity intelligence content or cybersecurity service
0
Patent Primary Examiner
‌
John Schnurr
Patent abstract

Tuning data representing a television viewing event associated with a particular household is accessed. Household member data representing information on individual members of the particular household is accessed. Viewing profile data representing information on individual members of other households regarding viewership by the individual members of the other households is accessed. Fractional viewership values for the individual members of the particular household are determined based on the tuning data, the household member data, and the viewing profile data. Household viewership data is determined based on the fractional viewership values.

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