US Patent 9356845 System and method for audience segment profiling and targeting

A system and method for audience segment profiling and targeting. The method includes providing a Web server and receiving each of the inbound request messages from one of the Web browsers in the Web server. Selected data contained in each of the inbound request messages is extracted including a UserAgent string and an IP address associated with the inbound request message. A hash ID is generated from the extracted data to uniquely identify each user associated with inbound request messages which is used to augment traditional means for identifying a user such as using a LSO or Cookie when such a LSO or Cookie are not present.