US Patent 9299091 Audience Segment Selection

A user interface for selecting an audience segment from a pool of tracked entities based on an aggregate similarity of the audience segment to an archetypical audience. A graphical representation illustrating a relationship between a composite index for the audience segment and an audience segment size are displayed to the user. User input indicating the archetypical audience and the audience segment is received by a system and the audience segment is assembled. The composite index and the audience segment size associated with the audience segment, are determined and displayed.