US Patent 9098857 Determining effectiveness of advertising campaigns
Patent 9098857 was granted and assigned to ComScore on August, 2015 by the United States Patent and Trademark Office.
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Patent abstract
The effectiveness of advertisement(s) that are included in an advertising campaign may be determined by displaying a control advertisement to a control group of webpage visitors and inviting the users in the control group and/or the users exposed to the advertisement(s) that are in the campaign to complete a survey regarding the advertisement(s) or overall objectives of the campaign.
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US Patent 09098857 Determining effectiveness of advertising campaigns US Patent 9098857 Determining effectiveness of advertising campaigns
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Patent Number
09098857
Patent Number
9098857
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US Patent 09098857 Determining effectiveness of advertising campaigns
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Is a
Current assignee
Patent jurisdiction
Patent number
09098857
Date of patent
August 4, 2015
Patent application number
12698454
Date Filed
February 2, 2010
Patent primary examiner
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