Patent attributes
A method for playing previously broadcast commercial spots from cache memory in real-time to provide a smooth and deliberate playback of an advertisement even during trick-mode playback. In one embodiment of the present invention, several versions of specific commercials are delivered to a receiver during an original commercial spot and the appropriate commercial version is displayed depending on the play back speed chosen by the consumer. When the play back speed is normal, the original advertisement version is viewed. When the fast forward trick mode is employed, a version of the advertisement having a reduced duration and a reduced content from the original version, is played at normal speed. In another embodiment of the present invention, the original production video is accompanied by one or more edit decision lists that mark segments of the original video content to be played for a specific trick-mode rate to create a modified version of the advertisement.
