Disclosed is a skin massage device, the proposed idea capable of a skin massage device of scrubbing a skin applied with a massage cream, then giving physical stimulus on the skin at a massage thus helping the relaxation of muscles and activating metabolism to serve an elastic, healthy skin, characterized in that an operation device 15 to reciprocally translate a beating member 21 back and forth is installed at a rotating shaft 14 of a drive motor 15 to which an electric energy of a battery 100 is selectively supplied/blocked according to change of on/off of a rotary switch 12, comprised of the beating member 21 inflicting physical stimulus while interworking with the operation device 15.