An impact action cat toy with a rigid tube, an elastic cord, an elastic cord retainer, an elastic and non-elastic cord retainer and a cat toy play member. The elastic cord is retained inside the rigid tube and terminates on one side in the elastic cord retaining member and on the opposite side in the elastic and non-elastic cord retaining member. The non-elastic cord terminates on one side in the elastic and non-elastic cord retaining member and on the opposite side in the cat toy play member. The cat toy play member quickly and erratically flies into the air when a user holds onto the rigid tube with one hand and stretches the elastic cord member from the elastic and non-elastic cord retaining member with the other hand and releases the retaining member causing it to snap back and impact the end of the rigid tube.