A system and method for pitching balls, particularly footballs and other football-shaped balls. The system and method are flexibly designed to simulate different types of pitches including but not limited to passes, punts, kick-offs and snaps. A cradle for use in the system and method holds the ball in any one of a number of positions such that when it is fed into the system, the ball is propelled to simulate a different type of pitch. The apparatus and system for pitching balls includes a support for a ball throwing head, two opposing variable speed motor powered wheels that can be tilted in relation to each other to control the spin and distance, a slide configured to present the ball on the cradle into the wheels at different angles to provide right or left handed spirals and end over end pitches, and adjustments for height and horizontal pivot. A removable throwing head allows balls to be pitched from different heights from ground level to an upright arm motion to simulate different types of pitches.