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US Patent 8732019 Non-expanding interactive advertisement

Patent 8732019 was granted and assigned to SAY Media on May, 2014 by the United States Patent and Trademark Office.

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Patent
Patent
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Patent attributes

Current Assignee
SAY Media
SAY Media
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Patent Jurisdiction
United States Patent and Trademark Office
United States Patent and Trademark Office
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Patent Number
87320190
Patent Inventor Names
Darrick Paul Brown0
Troy William Young0
Rick Reicker0
Date of Patent
May 20, 2014
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Patent Application Number
131179940
Date Filed
May 27, 2011
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Patent Citations Received
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US Patent 11670116 Segmenting operational data
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US Patent 11889379 Location-based services
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Patent Primary Examiner
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Victoria Vanderhorst
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Patent abstract

An embodiment is directed to a non-expanding advertisement that displays a video loop or a portion of a video within the advertisement. If the user interacts with the advertisement, the entire video is played within the advertisement without expanding. The user is not given the option to stop or pause the video. In addition, since the advertisement does not expand, the user is not given the option to close the video, ensuring that a complete view of the video is delivered to the user.

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