Television viewers want to watch previously broadcast videos for a number of reasons. For example, a viewer may have missed one or more episodes of his or her favorite series. As another example, a viewer may have mistaken the broadcast date of a show. Functionality can be implemented in a video recording device to submit rebroadcast requests for previously broadcast videos to a content provider. The content provider can use the rebroadcast requests to determine popularity of the previously broadcast video and dynamically schedule rebroadcasts of the most popular videos. The rebroadcast requests represent intended viewership of the video and can be leveraged by the content provider when assigning advertisement rates for the rebroadcast.