Patent 8666376 was granted and assigned to Millennial Media on March, 2014 by the United States Patent and Trademark Office.
In embodiments, the present invention provides a method and system for presenting an affinity program enrollment opportunity to a mobile communication facility based at least in part on a navigation request made on the mobile communication facility and a location of the mobile communication facility, providing a sponsored affinity program content to an affinity program enrollee, and providing an incentive to the enrollee for an interaction with the sponsored affinity program content.