Patent 8655938 was granted and assigned to Adobe Inc. on February, 2014 by the United States Patent and Trademark Office.
A system and method is disclosed for measuring contributor weight or influence in social media. Content posted by a user on one or more social media platforms is identified. The identifying the content posted by the user includes searching the one or more social media platforms for content posted by the user with identifying information. Downstream content associated with the content posted by the user is identified. Metrics measuring a contributor weight of the user based on the downstream content are calculated.