US Patent 8645190 Providing pricing guidance for content items in publications

Methods, systems, and apparatus, including computer programs encoded on computer storage media, for providing guidance to price content items in publications. Features of a particular content item to be published in a particular publication are received from a requestor and compared with features of content items previously published in publications. Based on the comparing, a predicted price to publish the particular content item in the particular publication is determined based on actual prices of content items previously published in corresponding publications. Then, the predicted price is provided to the requestor.