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US Patent 8640021 Audience-based presentation and customization of content

Patent 8640021 was granted and assigned to Microsoft on January, 2014 by the United States Patent and Trademark Office.

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Contents

Patent abstractTimelineTable: Further ResourcesReferences
Is a
Patent
Patent

Patent attributes

Current Assignee
Microsoft
Microsoft
Patent Jurisdiction
United States Patent and Trademark Office
United States Patent and Trademark Office
Patent Number
8640021
Patent Inventor Names
Sheridan Martin Small11
Kathryn Stone Perez11
Andrew Fuller11
Avi Bar-Zeev11
Date of Patent
January 28, 2014
Patent Application Number
12945664
Date Filed
November 12, 2010
Patent Citations Received
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US Patent 12076149 Vehicle manipulation with convolutional image processing
1
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US Patent 11776057 Personalized navigation control items for an application
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US Patent 11887383 Vehicle interior object management
2
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US Patent 11887352 Live streaming analytics within a shared digital environment
3
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US Patent 11886526 Customized navigation flow
4
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US Patent 11935281 Vehicular in-cabin facial tracking using machine learning
5
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US Patent 11978564 Systems and methods to facilitate adjusting content to facilitate therapeutic outcomes of subjects
6
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US Patent 12061917 Apparatuses, computer-implemented methods, and computer program products for displaying dynamic user interfaces to multiple users on the same interface
7
...
Patent Primary Examiner
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Laurie Ries
Patent abstract

A system and method are disclosed for delivering content customized to the specific user or users interacting with the system. The system includes one or more modules for recognizing an identity of a user. These modules may include for example a gesture recognition engine, a facial recognition engine, a body language recognition engine and a voice recognition engine. The user may also be carrying a mobile device such as a smart phone which identifies the user. One or more of these modules may cooperate to identify a user, and then customize the user's content based on the user's identity. In particular, the system receives user preferences indicating the content a user wishes to receive and the conditions under which it is to be received. Based on the user preferences and recognition of a user identity and/or other traits, the system presents content customized for a particular user.

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