Is a
Patent attributes
Patent Jurisdiction
Patent Number
Date of Patent
March 5, 2013
Patent Application Number
12122262
Date Filed
May 16, 2008
Patent Citations Received
Patent Primary Examiner
Patent abstract
A system performs stimulus targeting using neuro-physiological and neuro-behavioral data. Subjects are exposed to stimulus material such as marketing and entertainment materials and data is collected using mechanisms such as Electroencephalography (EEG), Galvanic Skin Response (GSR), Electrocardiograms (EKG), Electrooculography (EOG), eye tracking, and facial emotion encoding. Neuro-physiological and neuro-behavioral data collected is analyzed to select targeted stimulus materials. The targeted stimulus materials are provided to particular subjects for a variety of purposes.
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