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US Patent 8219153 Mobile advertising on personal cellular telecommunications devices

Patent 8219153 was granted and assigned to Celltick Technologies on July, 2012 by the United States Patent and Trademark Office.

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Patent abstract

Mobile advertising on personal cellular telecommunications devices includes an initial Level 0 Interactive Display Message (IDM) having a content precursor for requesting additional content with or without a visual advertising component. Level 0 IDMs may be displayed as part of a user initiated client application or automatically replacing an idle screen. Mobile advertising can optionally include one or more Level 1 Advertisement Display Messages (ADMs) including text, graphics, video, and the like Level 1 ADMs may be interactive or not.

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