US Patent 8200509 Masked data record access

A computer based method and system for masked data record access are presented in which data masks are applied to sensitive personal information so that non-masked portions of that information can be used in the selection of products, services and service providers for a consumer. In one application the method and system are utilized in the selection of healthcare products, services and providers based on pangenetic (genetic and epigenetic) and non-pangenetic information associated with the consumer.