Patent attributes
Systems and methods for a contextual data platform are provided. According to one embodiment, an Internet-enabled mobile device is provided, including a storage device having embodied thereon instructions and one or more processors operable to execute the instructions. An HTTP request relating to a service supported by the server device and contextual information including (a) information regarding an end user, (b) information regarding the mobile device and (c) information regarding a location of the mobile device are concurrently transmitted to the server device. Responsive to the request and the contextual information, an HTML file within which contextual menu information based on the service and the contextual information is embedded is received from the server device. Contextual menu information is extracted from the HTML file. End user interaction with the service is customized by dynamically reconfiguring a browser menu of the mobile device based on the contextual menu information.
