US Patent 8121651 Content personalization of personal cellular telecommunications devices

Content personalization on personal cellular telecommunications devices includes determining subscriber personalization profiles each including at least one personalization parameter, determining universal Level 0 IDMs for display on all subscribers' personal cellular telecommunications devices irrespective of their location and their subscriber personalization profiles, and determining a set of at least two different personalized Level 1 IDMs for each universal Level 0 IDM for display on subscribers' personal cellular telecommunications depending on their location and subscriber personalization profiles. Personalization of Level 1 interactive display messages can take place either network side or handset side. Network side personalization requires a personalization server with subscribers' personalization profiles. Handset side personalization requires handset subscriber personalization filters.